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PUMA – casual lifestyle from head to toe
As dynamic, athletic and powerful as its big cat logo is the sportswear of the German company PUMA - from the sneaker to the baseball cap. In 1948, the two brothers Adolf and Rudolf Dassler split. While Adolf founded adidas, Rudolf left the company and formed his own company called PUMA. In addition to its principal business, the development of football and running shoes, PUMA was the first sports apparel manufacturer worldwide to offer a fashion and lifestyle collection for a young, trend-conscious target group. It is the use of trend colours, vintage looks and environmentally friendly technologies that makes PUMA so successful. PUMA combines athleticism with fashion on a very high level - from the beanie to the shoulder bag.
